Privacy policy


IMPORTANT NOTICE : Please read this Privacy Policy (this "Policy") carefully before you start to use (“our website”).  By using our website, you accept and agree to be bound and abide by this Policy, our Terms and Conditions, and any other agreements between you and us regarding your use of our website.  If you do not agree to this Policy, our Terms and Conditions, or any other agreement between you and us regarding your use of our website, then you must not access or use our website.  This Policy should be read in conjunction with our Terms of Service.

United States Privacy & Security

Your Privacy

Thank you for shopping on our website, which is owned and controlled by Parikko, LLC, d.b.a. Luce and Armelle, a Massachusetts limited liability company (the “Company”).  

We understand the importance, and respect the privacy, of all of our website users.  This Policy explains how we collect, process and store any personal data belonging to you, meaning any information by which you may be personally identified, and information that is about you but individually does not identify you, which information may include, without limitation, your age, gender, username, first and last name, birth date, title, telephone number, mobile device information (such as, for example, its operating system and hardware type, numbers or codes that are unique to your device, default device language, the location of your device, and app usage information), email address, physical address, zip code/pin code, occupation, industry, preferences, personal interests/hobbies, demographical information, company, responses to surveys, or participation in a contest and promotion, and other contact information, data that pertains to your use of the website, and other relevant data (“User Information”).

Collected Information

Our website collects, processes, and stores User Information for a variety of reasons, including as part of our ongoing efforts to provide superior customer service, improve our users' shopping experiences, and communicate with our users and customers about our products, services, and promotions, including those that we believe may be of particular interest to you based on User Information we have collected, processed, or stored.  We use this User Information to process any transaction, inquiry, or promotion that you initiate with us and to provide you with advertising tailored to your interests.  In addition, we collect, process, and store a record of your product interests, purchases, and whatever else might enable us or our business partners to enhance and personalize your shopping experience with us and to provide you with offers, promotions, and information that we believe may be of interest to you.  We also monitor use of our website and traffic patterns to improve our website design and the products and services we offer as well as to determine what offers, promotions, or information to send to you.

The Company may disclose specific User Information as may be required by any applicable local or foreign law, statute, ordinance, regulation, rule, code, constitution, treaty, common law, governmental request, court order, or other requirement or rule of law of any governmental authority.  We may also disclose User Information to other members of the Company's corporate family (including, but not limited to, the Company's employees officers, directors, members, stockholders, counsels, representatives, and agents), as well as any individual or entity that may be contracted at any time, at Company's sole discretion, to help prevent the unauthorized use of credit and gift cards or to otherwise assist the Company, in any way, with the use of our website as well as our related technical platforms and support.

*You can easily update your account information by logging on to and clicking on Your Account.


Our Email List

We offer those who sign-up for our email list(s) advanced notice of sales, new merchandise, events, and other Company news.  Email addresses and other User Information collected via our website are used for Company purposes.  If you would like to unsubscribe from our email list(s) please contact us.  We will remove you from our email list(s) within a reasonable period of time from the date we receive your request.  Please recognize that you may receive another email or additional requests from us before we are able to fully remove you from our email list(s) and that you must cooperate with us and follow all instructions provided to enable us to effectively unsubscribe you per your request.


Business Partners

The Company contracts with outside service providers and other third parties to help us better understand your use of  They may place cookies on your computer or use other technologies to collect, process, and store various kinds of information related to your use of our website, so that we and our business partners may continue to refine and improve our website for our users and other related websites and to provide advertising tailored to your interests.  We do not allow them to collect any credit card, user name, or password information.  As a visitor to our website, you may opt out of being included in this collection of data by contacting us.


“Cookies” are bits of information that are automatically stored on your computer.  If you do not want to have cookies on your system, you can set your browser to disable them.

We may use flash cookies (also known as local stored objects) or other similar technologies to collect, process, and store User Information.  A flash cookie is a small data file placed on a computer using Adobe Flash or similar technology that may be built into your computer or downloaded or installed by you to your computer.  We use these technologies to personalize and enhance your online experience, facilitate processes, as well as personalize and store your settings.  Flash cookies may help our users to, for example, set volume preference associated with a video experience, play games, and perform surveys.  They help us improve our website by measuring which areas are of greatest interest to our users.  They may be recognized by other websites or by our marketing or business partners.  Flash cookies are different from browser cookies, and the cookie management tools provided by your browser will not remove flash cookies. 


We also use other methods of automatic data collection, processing, and storage to determine information about our users, including their IP addresses, browsers, language preferences, and computer identification numbers.